A Florist now does not only handle flower arrangements. They also offer other services that complement flowers in order to provide their clients a total gift experience.
Some florists include fruits in their product offers. This means that apart from bouquets, wreaths and other flower set-ups and compositions, they also sell fruits in baskets, or fruits arranged with flowers in a combined presentation. The basket or set-up could include fresh fruit sculptures, fruit creations, chocolate flavoured strawberries, toffee flavoured apples or floral fruits. Some florists meanwhile include live plants in their cut flower arrangement. Exotic flowers for instance can be matched with tropical foliage. Dry plants can be utilised for floral arrangements and unique plant arrangements can be used as centrepieces. Florists also use other materials and gifts as part of the presentation. These include balloons, stuffed toys, candy canes or other big and decorative sweets which further wake up the floral composition.
Thus, florists have embarked on a lot of innovative ways to perk up and provide value-added products to their clientele.
The importance of florists rests with the value which people have on flowers in their various relationships and countless events and stages in their respective lives. Especially for new beginnings, flowers play a role and often bring with them certain meanings or cultural symbolisms.
For new relationships, roses, irises, gardenias and tulips are good options. Pink roses demonstrate love and innocence. White represents secret admiration. Giving iris communicates a promise in love. If gardenia meanwhile is given, it represents joy. These flowers are then arranged with ivy, representing fidelity, or baby’s breath, communicating celebration.
For new businesses, most popular choices are chrysanthemum (symbol of hope, a bundance, wealth), birds of paradise (good wishes), bells of Ireland and oxalis (good luck), sunflower and heather (good fortune). Vital too is the inclusion of bamboos in the final product.
Florists therefore play an active role in providing the flowers and the arrangements required or life’s new beginning.